What make a speech great ? The substance. This statement is from Ted Sorenson, the guys behind all the memorable speeches of John F. Kennedy.

In this interview with Steve Paikin, Sorenson explain that their is no recipe for great speeches, no secret formula. No catchy phrase will make it better.

The only way to make a good speech is to have substance in it. Express value, principal.

Do yourself a gift and watch this 12 minutes interview.

Sorensen passed away in 2010.

Thanks to Mich Joel for the link

Source: It’s The Position And Principle That Brings An Idea To Life | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image.

Share with me: What do you think of Sorensen position about speech writing

Posted by: Denis Francois Gravel

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Denis Francois Gravel

Denis François Gravel aide les organisations à performer en contexte de présentation pour que leurs prestations donnent les résultats souhaités. Il les accompagne dans l’acquisition de meilleures pratiques et dans le développement des habiletés de leur équipe.

Il est président et conseiller en développement des habiletés de présentation pour PRÉSENTabilité, le cofondateur de TEDxQuébec et l’hôte de PechaKucha Québec. (2)

2 Comments

Fred E. Miller on January 6, 2011 at 18:27

You can have substance, but if you can’t present it in a manner that educates, entertains, and explains, it’s not going to make the impact you wish.

Delivery trumps content.

Nonverbal delivery trumps verbal delivery.
- Denis Francois Gravel on January 6, 2011 at 22:28
  
  Thanks Fred for your comment.
  
  I totally agree with you on “educates, entertains and explains”.
  
  For my readers, Fred’s point is explained in some of his recent posts. The first one is here: http://bit.ly/frhauM
  
  Denis François.