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What make a speech great ? The substance. This statement is from Ted Sorenson, the guys behind all the memorable speeches of John F. Kennedy.

In this interview with Steve Paikin, Sorenson explain that their is no recipe for great speeches, no secret formula. No catchy phrase will make it better.

The only way to make a good speech is to have substance in it. Express value, principal.

Do yourself a gift and watch this 12 minutes interview.

Sorensen passed away in 2010.

Thanks to Mich Joel for the link

Source: It’s The Position And Principle That Brings An Idea To Life | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image.

 

Share with me: What do you think of Sorensen position about speech writing

 

Posted by: Denis Francois Gravel

 

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