What make a speech great ? The substance. This statement is from Ted Sorenson, the guys behind all the memorable speeches of John F. Kennedy.

In this interview with Steve Paikin, Sorenson explain that their is no recipe for great speeches, no secret formula. No catchy phrase will make it better.

The only way to make a good speech is to have substance in it. Express value, principal.

Do yourself a gift and watch this 12 minutes interview.

Sorensen passed away in 2010.

Thanks to Mich Joel for the link

Source: It’s The Position And Principle That Brings An Idea To Life | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image.

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Posted by: Denis Francois Gravel

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Denis Francois Gravel

Denis François Gravel aide les organisations à performer en contexte de présentation pour que leurs prestations donnent les résultats souhaités. Il les accompagne dans l’acquisition de meilleures pratiques et dans le développement des habiletés de leur équipe.

Il est le fondateur de PRÉSENTabilité, le cofondateur de TEDxQuébec et a été l’hôte de PechaKucha Québec. (2)

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