Creativity

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Be memorable by being different & surprising.

July 30, 2009 in Corporate Presentability, Language : English, People Presentability | 5 comments

When we do things like everybody else, because “that’s the way it’s supposed to be done”, we are unnoticed.  Nobody sees us. We have no specific flavor. We are forgettable (and we are forgotten).

To stand out from the crowd, we need to be different, unique. We have to surprise our costumers, our audience, our coworkers.

Here are some examples of organizations and people that dare to be different. Be inspire by them and find ways to “WOW” your costumers.

  • Creative and Unusual Wine Label Designs

Wine Label Designs (3) Wine Label Designs (5)

Wine Label Designs (8) Wine Label Designs (9)

For more wine design: 30 Creative and Unusual Wine Label Designs (Thecoolist.com)

  • Manhole Art

manhole (2) manhole (5)

Source : Go to “Creative, Unique and Funny Manholes” at Interbent.com for more creative manhole.

  • Unforgettable wedding entrance

That’s an unusual way to WOW the crowd.

Source : Le patrouilleur du net

  • Real fish in a water filled poster. Did I said: be different, be surprising?

A Frankfurt seafood restaurant ad that demonstrate that you can’t have fresher fish than ours.

fishfranke_thumb1

Source: Chrisrawlinson.com, via Adfreak.com, via bjcommunication.com

Share with me: What are you planning to do to “WOW” your customers?

Posted by Denis François Gravel

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To boldly go beyond pie chart

June 11, 2009 in Ideas Presentability, Language : English, Slides, Speaking Tips | 5 comments

Presenting data is more efficient with visual aids. Pie charts and bar graph are used everyday in presentations, meetings or reports.

We are used to them…..and sometimes bored by them. They often looked all the same.

This is a regular pie chart. The kind we sees regularly in presentation. This one is about Star Trek fans preference.

Pie chart

Questioned fans indicate « The Next Generation » as their prefer Star Trek (this detail is not related to my point. It is just to satisfy your curiosity). Source : Trekmovie.com

It is possible to add some creativity in the data presentation. If you have a creative visualization, you will keep your audience attention instead of boring them.

I suggest that you boldly go beyond pie chart (I am influenced by the last Star Trek movie. I loved it)

To help you, here is some examples of data visualization that goes beyond pie chart


marketflow1

This graph indicate the evolution of media: “we are going to take a little tour through the history of information, or more specifically, where to focus your efforts if you want get in touch with other people”

Source: baekdal.com

If the world was village of 100 people, is a series of world’s statistics. The creativity of the visual is obvious.


Sexual Orientation Nation

More here : The World of 100


The last example illustrate the evolution of the difference of salary between an average worker and a CEO from 1970 to 2005. I am not an economy specialist, but it help me understand one of the problem that led to the actual crisis.


CEO Salary 2

CEO Salary 1

CEO Salary 3

Source: portfolio.com


Before ending this post, I added those to pictures of Star Trek. They have inspired the title: To boldly go beyond pie chart.

Those images are powerful. They capture the personality of Kirk and Spock. Enjoy them in full screen by clicking on them.


Star Trek WallpaperSpock Poster


Share with me: What creative visuals did you use lately?


Posted by Denis François Gravel


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Enhance the PRESENTability of your City

May 30, 2009 in City Presentability, Language : English | 1 comment

You don’t like the look of your City. You want to enhance its presentability? Take inspiration from Ekatirenburg in Russia.

Building needing renovations are covered with something that looks like a drape or a curtain. The drape is painted (?!?) like a nice looking building.

Disguise 1

Disguise 2

Source: darkroastedblend.com (you have a lot of scrolling to do)

Share with me: What have you seen that enhance the presentability of your city?

Posted by Denis François Gravel

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Surprise your customers like Chicago City

May 27, 2009 in City Presentability, Corporate Presentability, Language : English | 5 comments

Sears Tower found a new and exciting way to present the city of Chicago to its visitors.

If you have enough nerve, you can walk inside a glass bay and be 1,353 feet above street. Frightening.

Talk about creativity, talk about ingeniosity. Talk about presentability


theledge1 theledge3

Source : Pop!Tech Blog


Share with me: What are you doing to surprise your customers?


Posted by Denis François Gravel


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3 Extraordinary presentations of ordinary things

May 21, 2009 in Corporate Presentability, Ideas Presentability, Language : English | 4 comments

Creativity is everywhere!

If you want to differentiate yourself, your product or your organization, if you want your message to be heard, you need to stand out from the crowd. To raise above the brouhaha. Creative presentability is there to help.

I found those three examples of creative presentability. Extraordinary presentations of ordinary things.

  • 1) Passing out fliers – Melting Man

It is hard to grab attention when your passing out fliers. Red Cross of Argentina use a melting man to give fliers urging people to fight Global Warming.

Melting man

Photo: Red Cross of Argentina
Source: www.treehugger.com

  • 2) Presenting car pedals – Pause, Stop, Play.

What could be more common than car pedals? Renault was creative for Twingo RS. It has a set of special pedals.

image

(It looks like Photoshop to me. If it really exists, It is a cooooool idea).
Source : Jalopnik
Others Auto Design Easter Eggs can be found here.

  • 3) Fashion victims – Ad from WWF

World Wildlife Fund for Nature – Simple picture. Powerful message.

wwf

If you want to see more of the WWF creativity, clink the link above.
Source: 55 creative ads from the WWF

Those organizations used creativity to enhance their presentability. It is effective. It grabs our attention.

Share with me: What are you doing to grab the attention of your public or customer?

Posted by Denis François Gravel

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