Creativity

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Creative ad – A Bus Stop with a Tuque

February 4, 2010 in Ad, Corporate Presentability, Language : English | No comments

A bus stop wearing a tuque!! I saw one on twitpic today,

I know it is cold in Quebec City (I leave there), but this is really funny. It is real creativity.

Thanks to @LaGeeke for the information and the picture.

As you can see the tuque is related to the milk ad. It is part of the campaign “Soirée réconfortante” (free translation: comforting evening).

I found some information about the campaign and more pictures on INFOPRESSE.com (French)

Share with me: What creative ad did you saw lately?

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Posted by: Denis Francois Gravel

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Tags: Ad, Creativity, Milk, Publicity, Tuque, Twitter

3 Mind-blowing ads using technology

December 15, 2009 in Ideas Presentability, Language : English | 2 comments

When creativity and technology works together, you can make incredible project.

Here are three realizations that have the “Wow” effect.

1 – Interactive floor projection for the London aquarium. Look at the little kid playing with the ripples.

Projection Advertising – AdFloor Aquarium from Projection Advertising on Vimeo.

2 – Projection on the Waterloo Station. The crumble effect is very good.

AdTrace Waterloo from Projection Advertising on Vimeo.

3 – Installation for Hermès. Where do you think the blow comes from?

Source : Gizmodo

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Posted by Denis Francois Gravel

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Tags: Ad, Aquarium, Creativity, Hermès, Technology, Video

Presenting data: be creative with charts

August 7, 2009 in Ideas Presentability, Language : English, Slides, Speaking Tips | 4 comments

Presenting Data can be boring for the audience.

I often see speakers shows rows and rows of plain number. Zzzzzz! I can hardly stay concentrated on the presentation.

To help our audience stay focus and understand the data and we better use data visualization.

I already discuss about charts in “To boldly go beyond pie chart”. Today, I want to share some examples of creative data Visualization.

How Different Groups Spend Their Day – The New York Times

It is an innovative display of data and it is fun the play with the different category. Click on the link and try it

Thanks to @presentationzen for inspiring me this post with his tweet about the NYTimes.

Dozens of Data Visualization examples | Smashing Magazine

For dozens of cool examples of data visualization to inspire you, visit this post by Smashing Magazine: Data Visualization: Modern Approaches

Here a few examples:

Share with me: How do you visualize the data for your audience? Are you creative?

Posted by Denis François Gravel

Related post: To boldly go beyond pie chart.

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Technorati Tags: Presentability,data visualization,charts,creativity,presentation,speaker

Tags: Creativity, data visualization, Presentability, Presentation, Speaker

Be memorable by being different & surprising.

July 30, 2009 in Corporate Presentability, Language : English, People Presentability | 5 comments

When we do things like everybody else, because “that’s the way it’s supposed to be done”, we are unnoticed. Nobody sees us. We have no specific flavor. We are forgettable (and we are forgotten).

To stand out from the crowd, we need to be different, unique. We have to surprise our costumers, our audience, our coworkers.

Here are some examples of organizations and people that dare to be different. Be inspire by them and find ways to “WOW” your costumers.

Creative and Unusual Wine Label Designs

For more wine design: 30 Creative and Unusual Wine Label Designs (Thecoolist.com)

Manhole Art

Source : Go to “Creative, Unique and Funny Manholes” at Interbent.com for more creative manhole.

Unforgettable wedding entrance

That’s an unusual way to WOW the crowd.

Source : Le patrouilleur du net

Real fish in a water filled poster. Did I said: be different, be surprising?

A Frankfurt seafood restaurant ad that demonstrate that you can’t have fresher fish than ours.

Source: Chrisrawlinson.com, via Adfreak.com, via bjcommunication.com

Share with me: What are you planning to do to “WOW” your customers?

Posted by Denis François Gravel

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Technorati Tags: Presentability,Creativity,Ad

Tags: Ad, Corporate Presentability, Creativity, People Presentability, Presentability

To boldly go beyond pie chart

June 11, 2009 in Ideas Presentability, Language : English, Slides, Speaking Tips | 4 comments

Presenting data is more efficient with visual aids. Pie charts and bar graph are used everyday in presentations, meetings or reports.

We are used to them…..and sometimes bored by them. They often looked all the same.

This is a regular pie chart. The kind we sees regularly in presentation. This one is about Star Trek fans preference.

Questioned fans indicate « The Next Generation » as their prefer Star Trek (this detail is not related to my point. It is just to satisfy your curiosity). Source : Trekmovie.com

It is possible to add some creativity in the data presentation. If you have a creative visualization, you will keep your audience attention instead of boring them.

I suggest that you boldly go beyond pie chart (I am influenced by the last Star Trek movie. I loved it)

To help you, here is some examples of data visualization that goes beyond pie chart

This graph indicate the evolution of media: “we are going to take a little tour through the history of information, or more specifically, where to focus your efforts if you want get in touch with other people”

Source: baekdal.com

If the world was village of 100 people, is a series of world’s statistics. The creativity of the visual is obvious.

More here : The World of 100

The last example illustrate the evolution of the difference of salary between an average worker and a CEO from 1970 to 2005. I am not an economy specialist, but it help me understand one of the problem that led to the actual crisis.