Campaign

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I Present Naked to the Board of Directors

February 15, 2010 in Ad, Corporate Presentability, Language : English, Speaking Tips | No comments


I Present Naked to the Board of Directors | Source : DavidBaeza on twitpic.com


New stunning campaign from Citrix for is GoToMeeting solution. A true eyes catching ad, with an intriguing message.

We collaborate Naked | Source : DavidBaeza on twitpic.comHow can you be naked to present to the board or to collaborate with coworkers? (see picture beside from Los Angeles Airport).

You have to use GoToMeeting. It is a solution for online meeting.

The message is simple: you can do your meeting from the comfort of your home without the office dressing code (or naked if you prefer).

Citrix targets a growing trend in business. Telecommuting (not nakedness!).

Pure effectiveness. I like that campaign.


Really naked

Is there people participating to online meeting naked? According to a recent study, yes (CNBC).

About one in five UK participants in conference calls have called in while naked. Almost half have worn only their underwear while 68 percent have only worn pajamas, a survey by BT Conferencing showed Wednesday.

Is it the start of a new trend?


How would you feel to really present naked?

In 2005 Garr Reynolds post a brilliant article: Make your next presentation naked. It is not about removing clothes, but removing everything that is not contributing to the message.

Being naked involves stripping away all that is unnecessary to get at the essence of your message. The naked presenter approaches the presentation task embracing the ideas of simplicity, clarity, honesty, integrity, and passion.

According to this post, you should “Present naked to the board of directors”.


Twitter campaign

To my knowledge, Citrix is one of the first to use a Twitter hashtag in a billboard campaign (Twitter is a social media and a hashtag is a keyword helping people categorize the information. The # symbol is preceding the keyword.)

For the campaign,  Citrix have chosen the hashtag #getnaked and they are suggesting people to publish their story on Twitter.

You can search Twitter with the hashtag and see the contributions of the users.

The campaign is not targeting the technological challenged people. It is targeting those who use and understand those technologies.

Citrix is innovating with this campaign in leveraging the social media. Good move.

We will see more and more of this kind of campaign


Some fun

On the lighter side, here are some of the gems I found searching Twitter with the #getnaked hashtag.

New Zealand airline video Car snow working from home


Share with me: What do you think of this Citrix campaign?


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Posted by: Denis Francois Gravel


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Winning video of the "Protect your identity online" contest

December 8, 2009 in Ideas Presentability, Language : English | No comments

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And the winner is……….

One of the activity of the 2009 online security awareness campaign was the video contest. For more information, you can read my coverage of the campaign.

13 videos were submitted. 5 made the final and the population was invited to vote online last week.

We now have the final result.

The winner is : Équipe Obamax – Hameçonnage (fishing)

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Congratulation to the winner and all the contestants.

You can watch all the contest entry on the campaign site.

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Posted by Denis Francois Gravel

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5 videos entry for the “Protect your identity online” contest

November 23, 2009 in Ideas Presentability, Language : English | No comments

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They are online! You can now vote for your favorite video.

Five contestants have produce videos for the “Protect your identity online” campaign.

This contest is organize by the ISIQ and it is part of the 2009 awareness campaign about online safety.

You can vote now and have the chance to win a laptop

My favorite video is “Lost Identity”. It is visual and it is a creative way to demonstrate the lost of your identity.

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My second runner is “Protéger vos mots de passe”.

Congratulations to all the contestants and good luck.

Click here to watch the all the videos, to vote and maybe win a laptop.

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Posted by Denis Francois Gravel

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Protect your identity online

November 12, 2009 in Ideas Presentability, Language : English | 3 comments

“Protect your identity online”Link Web site: Protect your Identity Online

The third information and awareness campaign was launched on Monday by ISIQ (security institute of Quebec).

I like this campaign because it is useful for every Internet user, and because it does not use the “FUD factor”.

Campaign Web site: click here

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Disclosure

ISIQ asks me to cover the campaign. I accept but only within my editorial line, which is: presentability.There is no money involved. My collaboration is my small contribution to help make the Internet safer.

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No “FUD factor”

The FUD factor is a technique used in sales and marketing to convince people. It is based on Fear, Uncertainty and Doubt. It is easy to apply and really effective.

The problem is that this technique had been overused, and it has created a side effect. Everybody is afraid of everything.

The goal of this awareness campaign is not to convince us to get off the Internet and to never go back again.

The message is simple: Enjoy the power of Internet safely. As in real life, there is some risks, and you should follow some basic rules (see the “Web site” section down this post). No FUD factor here.

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SpokesmanLink to Web page with Video of the Spokesman Denis Talbot

The choice of the spokesman, Denis Talbot, is perfect. He is hosting the TV  Show “M. Net” for the past 10 years. He is well known, he is renown as an “Internet expert”, and he have the needed credibility to endorse the campaign.

More information on the spokesman: denistalbot.com or TV show “M. Net”

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Web site

On the Web site, you will find a tons of useful information. Everything is clear and easy to find. It is written in plain English.

I would have prefer the site to be more “jazzy”, but maybe it would have been less accessible for new net surfers.

Some of the tools you will find on the site

1) An online code of conduct. Here are some of the rules:

  • Keep your software up to date, particularly your security software.
  • Copy and safeguard important files.
  • Restrict access to your personal network, especially your wireless network.
  • Other rules on the campaign Web site.

2) A social network guideline for Facebook, MySpace, Twitter, etc.

For the other tools, visits the Protect your identity online Web site.

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Raise the awareness

The ISIQ awareness campaign is well started. The list of tools is big enough to satisfy the majority of Internet users. Spokesman Denis Talbot is a good choice.

In the next days, there will be some Web events in French (registration required). The first one is the “Conference on cyber security and prevention”, which will be held Monday November 16 at 10 : 30 (Eastern time).

You can also follow the campaign on Twitter with the hashtag #jpmi

See you Monday at the Web conference.

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Share with me: What are you doing to keep your Internet usage safe?

Posted by Denis Francois Gravel

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P.S. – Remember to update your bookmark and RSS feed to the new URL. I moved my blog to my new domain name recently.

Blog address: http://presentability.com

RSS Feed: http://presentability.com/feed

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