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Creativity is everywhere!

If you want to differentiate yourself, your product or your organization, if you want your message to be heard, you need to stand out from the crowd. To raise above the brouhaha. Creative presentability is there to help.

I found those three examples of creative presentability. Extraordinary presentations of ordinary things.

  • 1) Passing out fliers – Melting Man

It is hard to grab attention when your passing out fliers. Red Cross of Argentina use a melting man to give fliers urging people to fight Global Warming.

Melting man

Photo: Red Cross of Argentina
Source: www.treehugger.com

  • 2) Presenting car pedals – Pause, Stop, Play.

What could be more common than car pedals? Renault was creative for Twingo RS. It has a set of special pedals.

image

(It looks like Photoshop to me. If it really exists, It is a cooooool idea).
Source : Jalopnik
Others Auto Design Easter Eggs can be found here.

  • 3) Fashion victims – Ad from WWF

World Wildlife Fund for Nature – Simple picture. Powerful message.

wwf

If you want to see more of the WWF creativity, clink the link above.
Source: 55 creative ads from the WWF

Those organizations used creativity to enhance their presentability. It is effective. It grabs our attention.

Share with me: What are you doing to grab the attention of your public or customer?

Posted by Denis François Gravel

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Rona* installed yesterday a brilliant ad to promote their paint-recuperation program. The ad piggybacked Apple’s iPod nano-chromatic billboards. It’s a clever idea! I sure like to have ideas like that.

*Rona is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. More information on Rona

Apple Rona 1


The installation took place in Montreal City, Canada. The banner was installed for commuter to see.

Details of the banner

Apple Rona 2

Translation: “We collect leftover paint”

More pictures.

Apple Rona 3 Apple Rona 4


Thanks to Dominic Arpin for the information: Blog

Pictures source: macquebec.com
Advertising agency: Bos
Article in English : Mediaincanada.com
Article in French : Cyberpresse.ca


Share with me: What clever ads did you saw lately?


Posted by Denis François Gravel


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I like good publicity. The one that surprise me, make me laugh or make me think. Or publicity found in unusual places.


  • Ads in escalator

Escalator

For more ads:
10 Creative Escalator Ads


  • Ads in bathroom

Mini Cooper

Mini Cooper: “Test your handling skills”

For more ads like this one:
10 Creative Bathroom Ads


  • Ads in unusual places

Pasta

For more unusual ads:
15 Creative Ads in Unusual Places


Share with me: Show some of your creative ads.

Source: Thanks oddee.com


Posted by Denis François Gravel


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