Creativity is everywhere!
If you want to differentiate yourself, your product or your organization, if you want your message to be heard, you need to stand out from the crowd. To raise above the brouhaha. Creative presentability is there to help.
I found those three examples of creative presentability. Extraordinary presentations of ordinary things.
- 1) Passing out fliers – Melting Man
It is hard to grab attention when your passing out fliers. Red Cross of Argentina use a melting man to give fliers urging people to fight Global Warming.
Photo: Red Cross of Argentina
Source: www.treehugger.com
- 2) Presenting car pedals – Pause, Stop, Play.
What could be more common than car pedals? Renault was creative for Twingo RS. It has a set of special pedals.
(It looks like Photoshop to me. If it really exists, It is a cooooool idea).
Source : Jalopnik
Others Auto Design Easter Eggs can be found here.
- 3) Fashion victims – Ad from WWF
World Wildlife Fund for Nature – Simple picture. Powerful message.
If you want to see more of the WWF creativity, clink the link above.
Source: 55 creative ads from the WWF
Those organizations used creativity to enhance their presentability. It is effective. It grabs our attention.
Share with me: What are you doing to grab the attention of your public or customer?
Posted by Denis François Gravel
Tags: Ad, Car, Corporate Presentability, Creativity, Flier
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The melting man is amazing!! One of the most powerful ways to be memorable and stand out is to move beyond the realm of ordinary and do something EXTRAordinary. It seems so obvious, yet it’s amazing how many things in this world (presentations, products, cars, you name it) are so similar.
Being bold is scary, but it can also be tremendously rewarding.
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I totally agree. My most miserable failure happened because of ordinary actions and my best success because of EXTRAordinary actions.
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